Douyin game integrated marketing Expert [China]

 

Responsibilities

Shake With the mission of 'stimulating the vitality of games', Tone Games is committed to providing rich, diverse and all-round game content and services, refreshing the game experience form with short videos, live broadcasts, game centers, game components and other products, so that more good The game is seen, let more good content release commercial value, let global players discover more fun, and realize the positive cycle of content production->consumption->management. 1. Responsible for game industry marketing plan planning, formulate marketing strategies and marketing solutions for game manufacturers, make full use of platform products and resource characteristics to promote business cooperation opportunities and achieve business goals 2. Have insight and grasp of market and industry trends, and precipitate the industry Growth strategies and methodologies, and establish long-term cooperative relationships with ecosystem partners 3. Responsible for annual industry marketing planning and implementation, as well as product and solution iterations, to enhance industry influence.

Qualifications

1. Bachelor degree or above, 3 years or above marketing planning experience 2. Have a deep understanding of brand and marketing, Familiar with platform gameplay, experience in platform integrated marketing, content marketing, and game industry experience is preferred 3. Possess keen business insight, business planning ability, strategic ability, and overall industry view 4. Have excellent expression skills, self-discipline, self-discipline Drive, teamwork spirit and cross-departmental communication skills.

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